01 — موجز المشروع
تطوير حملة لأديداس العراق تربط أحذية الأداء بالطاقة الرياضية والسرد الإعلاني.
Neon Motion — adidas Iraq Performance Campaign
الفكرة وراء المشروع.
01 / 0202 — الدور والنطاق
الاتجاه الإبداعي · الإخراج الفني · التنفيذ البصري
03 — التحدي
منح المنتجات حضوراً إعلانياً قوياً مع الحفاظ على وضوح القصة الرياضية عبر الحملة.
04 — الفكرة الإبداعية
بناء عالم بصري نيون بتكوينات ديناميكية وتباين قوي ومشاهد تتمحور حول المنتج.
05 — الجمهور المستهدف
جمهور الملابس الرياضية وأحذية الأداء في العراق.
06 — المخرجات
التصاميم والمفاتيح البصرية والمواد الإعلانية المنشورة في هذا المشروع.
هذا الملخص مبني على المادة المنشورة. صياغة التحدي والفكرة والجمهور تتضمن قراءة إبداعية للعمل عند غياب موجز عميل منشور.
المشروع بالتفصيل.
02 / 02Adidas campaign 2025, athletic storytelling, Adidas sneaker narrative, performance footwear branding, inspirational sports marketing, motion design in sports, legacy-focused product marketing, athlete mindset visuals, Adidas brand storytelling
Neon Motion — adidas Iraq Performance Campaign
Neon Motion is a performance-focused campaign created for adidas Iraq, combining sports, fashion, and contemporary urban energy through a bold visual system.
For this project, I was responsible for the creative direction and full visual execution, developing the campaign concept, art direction, compositions, product presentation, lighting treatment, and final advertising visuals.
The creative direction is built around electric blue, purple, and magenta lighting, reflective surfaces, athletic movement, and strong product-focused compositions. The goal was to give adidas Iraq a distinctive campaign look that feels modern, energetic, and consistent across social media and promotional applications.
Each visual was designed to balance performance storytelling with fashion-driven aesthetics, keeping the footwear and athlete presence at the center of the communication.
My Role:
Creative Direction · Art Direction · Concept Development · Visual Design · Photo Manipulation · Product Advertising · Social Media Campaign Execution
Creative Direction · Art Direction · Concept Development · Visual Design · Photo Manipulation · Product Advertising · Social Media Campaign Execution
The final result is a cohesive visual campaign created specifically for adidas Iraq, designed to strengthen brand presence, improve visual consistency, and create more engaging sportswear communication.
Creative Direction & Execution by Negm
Chasing Greatness
In a world where the pavement speaks and silence echoes ambition, six moments unfold—captured not in color, but in the purity of graphite and grit. This is not merely a story of shoes, but of the souls who wear them.
The Drive
A young man bursts into motion. His hoodie flares like a cape, and his stance is all precision. He isn't running from anything—he's chasing everything. Every step slams down a challenge to the past. Adidas becomes his armor, his launchpad.
The Legacy
Another shoe, seen from above. Now worn. Now tested. It's carried miles, stories, triumphs, defeats. Laces tight, stripes proud. It’s ready for the next run, and the next runner.
The Craft
A lone shoe stands, elevated by spotlight and reflection. It’s not worn yet—but it tells its own story. Breathable mesh, boost sole, engineered traction. It's been designed for impact, for speed, for the kind of athlete who doesn't just move—they disrupt.
The Ascent
A woman bursts off the ground like a cannon shot. Her stride is power and elegance, legs coiled in pure muscle. Each thread of her Adidas kit moves with her. She's not here to compete—she’s here to lead, to inspire, to redefine.
𝑹𝒆𝒂𝒅𝒚 𝒕𝒐 𝒕𝒂𝒌𝒆 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒕𝒐 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒍𝒆𝒗𝒆𝒍?
"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
— Steve Jobs
المشاركون في المشروع
